When my hair was that length I had never heard of applying condish on the length only, so I applied it to all of my hair. *shrug*
My son has shoulder length hair and hates the smell of both shampoo and conditioner (and generally refuses to let me put anything in it) so he is pretty much water only. Not a great combination with his wavy hair that, like mine, tangles if you look at it and forms mats over night. His ends are starting to feel very rough to me, which can't be helping with the tangling situation.
My take on the situation is that something is needed to add slip at shoulder length.
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