This is a good question....I feel that protein does this to my ends, too. I 'pooed my ends and switched to some products without proteins, and it seemed to work (actually, my ends seemed really nice ). I'd suggest clarifying the ends once and moisturizing well. If it's still velcro-y, try again. If it doesn't work after that it could be something else. Hopefully that can stave off a trim!
I've been using Tresemme Naturals shampoo and conditioner; no cones, low sulfates in the shampoo, and not horribly expensive. I'm sure others can suggest some others, too.
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