Looks like heat damage.
Sometimes, if curlies flat iron their hair too much, it loses it's ability to curl back and becomes fragile.
I've seen people come back after a VERY long time of pampering their hair, but it's not the norm.
ETA: She will likely have to cut out the damage, either in a big chop or by maintaining. She could keep the length, but there will be a demarcation line. BUT, if she starts pampering and maintaining now...a lot changes in the course of a year.
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