Oh, but it's developed by celebrity stylist Chaz Dean! How could you be so suspicious with a selling point like that?
Being in the UK, I haven't heard of it before. It looks pretty much like normal stuff though, nothing on the website made me want to swith from my 99p conditioner, or throw away my shampoo. Very nicely designed website and packaging though, I'll give them that.
ETA: The "Sweet Almond Cleansing Conditioner" contains at least one -cone for anyone interested in the ingredients.
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