I’m seeing this too, I think it has to do with tiktok culture where something gets trendy and suddenly influencers all rush to do a similar hair care routine for more views, and hair youtubers do longer version, just like the rice water, flaxseed, fenugreek, capillary phrases… etc, often with just one or two trials without actually showing significant long-time results. Meanwhile some will take too extreme, Doro Cubillo’s channel is basically all about those 7-day hair treatments and each time her hair looks almost the same by the end lol. I’m surprised it’s not always protein overloaded if she keeps experimenting like that. It would be more convincing if it’s done to prove how it improves dry straw-like hair instead of start from naturally shiny hair.
I’m not proud to say I’ve often fallen for this kind of stuff too lol, as I now have quite a stash of ayurvedic herbs after watching too many Henna Sooq videos.
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