I'm not a cosmetologist or even that knowledgeable on hair dye but I thought I would offer whatever little insight i have. From what I understand is that for a dye to lift there needs to be a chemical reaction created, by that I mean if a dye comes with different parts you have to mix then it will be lifting and damaging the hair cuticle. If this particular dye is literally one bottle that requires no mixing then it should only be depositing the color onto your hair and not lifting.
I use a website called curlsbot.com that analyzes ingredients in hair products to see if they're curly girl friendly, if you copy/paste your ingredients in there it may give you more details on any concerning ingredients.
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