BittSweetCherry
April 29th, 2008, 08:15 AM
Hello LHCers,
I just had a pleasant surprise: on the Australian version of The Body Shop site, I've just discovered that they are not only listing all the ingredients in their haircare products, but stating their purpose.
For example:
"Coconut Oil Hair Shine 50g
Ingredients: Hydrogenated Coconut Oil (Emollient/Hair Conditioner), Caprylic/Capric Triglyceride (Emollient), PEG-8 Beeswax (Emulsifier), Hydrogenated Vegetable Oil (Emollient/Hair Conditioner), Lanolin (Emollient), Carnauba (Copernica Cerifera (Carnauba) Wax) (Stabiliser/Viscosity Modifier), Octyldodecanol (Emollient), Parfum (Fragrance), Mica (Opacifier), Daucus carota (Carrot Oil) (Natural Additive), Propylparaben (Preservative), Methylparaben (Preservative), Tocopherol (Antioxidant), CI 77891 (Colour), CI 77492 (Iron Oxides) (Colour) "
I have no idea what their products are like so this isn't a review, but I am very much taken by the effort taken to detail in the ingredients list. It's almost like they know we are watching them....
I also note, however, that they have not done this for the skincare products I clicked on - only plain ingredient lists there.
Has any other company taken this step? Is it a sign companies are noting increasing consumer awareness? Does anyone think this kind of thing will be a marketing/financial success, or that it will take off?
And who else loves sites that provide ingredient lists, period? :D
I just had a pleasant surprise: on the Australian version of The Body Shop site, I've just discovered that they are not only listing all the ingredients in their haircare products, but stating their purpose.
For example:
"Coconut Oil Hair Shine 50g
Ingredients: Hydrogenated Coconut Oil (Emollient/Hair Conditioner), Caprylic/Capric Triglyceride (Emollient), PEG-8 Beeswax (Emulsifier), Hydrogenated Vegetable Oil (Emollient/Hair Conditioner), Lanolin (Emollient), Carnauba (Copernica Cerifera (Carnauba) Wax) (Stabiliser/Viscosity Modifier), Octyldodecanol (Emollient), Parfum (Fragrance), Mica (Opacifier), Daucus carota (Carrot Oil) (Natural Additive), Propylparaben (Preservative), Methylparaben (Preservative), Tocopherol (Antioxidant), CI 77891 (Colour), CI 77492 (Iron Oxides) (Colour) "
I have no idea what their products are like so this isn't a review, but I am very much taken by the effort taken to detail in the ingredients list. It's almost like they know we are watching them....
I also note, however, that they have not done this for the skincare products I clicked on - only plain ingredient lists there.
Has any other company taken this step? Is it a sign companies are noting increasing consumer awareness? Does anyone think this kind of thing will be a marketing/financial success, or that it will take off?
And who else loves sites that provide ingredient lists, period? :D