Sigh, Naked Body Care goes out of business :(

[Monsoonu]

It seems Naked Body Care has closed its doors for the final time, their website, facebook and twitter pages are no longer active.

Its very disappointing when a company closes, especially when my hair loves their shampoo and conditioner.

:violin::no:

Stock up while you can.

[kittenface]

Oh no, really? I just bought one of their shampoos for the first time and I'm really liking it so far. I guess I'd better go to Boots and see if I can hoard a few bottles.

[tigereye]

No! It's literally the only shampoo I've found that I'm not allergic to. :( time to stock up.

[Freija]

No! I just found their Kneehigh detangler shampoo!

I do have about six unopened bottles of Silky Jojoba conditioner that I bought from their website, though - I couldn't cope with the fragrance, and I'd probably be willing to part with them (swap for something?) if anyone wanted. : )

[melusine963]

Nooooooooo!!! This can't be happening. They make my absolute favourite shampoo in the world. I haven't found anything even close to replace it with. :justy:

[Freija]

There might be hope! I've just seen a post on another UK forum from someone who contacted KMI Brands (the company who used to own Naked) herself - apparently they have sold the business to Boots. I know it's been struggling for a while - they have had to keep discontinuing popular products, etc. - so maybe this might be a good way forwards? I know I'm going to write to Boots, though, and let them know that I want them to keep stocking a wide range of Naked bodycare products (and NOT change the ingredients), so maybe that would be helpful?

[ashke50]

I noticed Naked was out of stock/low in Boots yesterday, so I asked on Twitter, and Boots have confirmed that the range is being discontinued now.

[lapushka]

Maybe you can order online? That it's no longer in Boots doesn't mean it's going away completely, just that it's not sold there anymore. Or is it more than that?

[ashke50]

From the posts above it appears the brand was sold to Boots, and they are now discontinuing it, sadly.
I'll have to find a new favourite conditioner!

[missblueeyes]

Seriously? They JUST started selling this brand at my drugstore and I'm LOVING it. :( Gosh, I'm so sad. Well, I guess I'll try out Calia now.... *sigh*

[lapushka]

Seriously? They JUST started selling this brand at my drugstore and I'm LOVING it. :( Gosh, I'm so sad. Well, I guess I'll try out Calia now.... *sigh*

How is that even possible, unless it's backstock. :hmm:

Or didn't they discontinue it?

[missblueeyes]

I have no idea! I just know that dm (a German drugstore) started stocking Naked shampoos and conditioner a couple months ago so I thought I'd give them a go because my scalp doesn't like coco-sulfates. I really like the one with the purple cap that's for sensitive scalp. Seeing as it's a 'natural' product, I won't hoard it, though, because it'll go bad eventually. :/
Naked's website is offline and the products are gone from the Boots website so I guess the brand is gone after all.

[Platzhalter]

The only explanation that would make sense is someone else taking over the brand :confused:

[missblueeyes]

I wouldn't mind that at all but wouldn't that be online somewhere? I mean, this is the current selection I could choose from:
https://www.meindm.at/marken/shop/Naked/1_213500.search
I'm going to write the customer service a quick message. :) Maybe they have more information.

[lapushka]

That should have made the news (business section). Has someone read more on this? I haven't but I'm all the way over here in Belgium.

[Platzhalter]

Sending the customer service a message sounds like a good option... especially with a shop as customer-friendly and reliable as dm is :)

[missblueeyes]

Alright, the CS finally responded. :) I didn't get a clear message out of the woman but she was assuring me that they'd have Naked products for a long time still and that they're actually coming to some dm "Mega Stores" in Austria. :shrug:
No words of the brand being discontinued. This is kinda weird but I won't complain. :D I really like the sulfate-free shampoo!

[Platzhalter]

Okay... so, thanks for sharing all the information you got and glad it seems like you still have some time to get the stuff :)

[Aliena]

I also bought some Naked products at my local dm and I´m really liking them thus far! The buttermilk+green tea smells lovely! Hopefully they won´t discontinue it...

[Tabitha]

This is infuriating - I'm running low on my favourite ever conditioner, their Smooth & Silky, & can't find it anywhere.