I purchased both so I could make Fox's Conditioning Cream - this was recently so my opinion is only from a few uses. The coconut oil (supermarket) is more 'greasy', unrefined shea butter (eBay) more creamy in texture. Apparently coconut oil can penetrate the hair shaft if you use something to open the cuticle (shampoo/ heat) and can help protect against colour damage, so I would like to try the oil shampoo method. I am already using shea butter as a skin moisturiser - it is AMAZING on eczema, I noticed a difference on the first application!
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