WHOAH. STOP RIGHT THERE. NO.
Okay. Do NOT use 40 vol. bleach. Return that immediately and get 20 vol. 40 vol. will burn your scalp and turn your hair to mush. I can personally recommend Clairol Pure White 20 vol. developer.
As far as ratio goes with the quick blue I've always used one scoop to about 35-40 ml. of developer. It should be like a thick frosting as far as consistency goes. Add a little more or less to get it right. You need as much bleach as you need. Keep mixing as you need it. Start with one or two scoops and when you run out, mix more until your hair is covered.
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