I'm in Finland, but we get Coop x-tra too. It's my favourite out of what I've used so far - I dilute it quite a bit, and it gets my hair nice and clean. Diluting it also gets rid of the scent (although I don't find that too bad to begin with). I haven't found that it causes build-up, although if I use it for a long time, I need to alternate with another washing conditioner for a while. I think this is just because my hair gets too used to X-tra till it gets to the point where it doesn't get my hair quite as clean.
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