Sorry you didn't like it! What I like about Rainbow is:
-good price (especially to do roots-only it only takes a half jar)
-available locally (no shipping costs)
-consistent results (for Dark Brown, at least!)
-nice dark brown with no red
-permanent rich, shiny color (doesn't fade!)
ETA: Also I like that it doesn't make me or my DH sneeze like the BAQ hennas do! :-)
ETA2: Forgot this too - I love it compared to chemical color which burned my scalp, caused me to shed like crazy, and left me with faded hair and growout lines! Henndigo hasn't left any demarcation line at all since I've decided to grow out my natural silvers in December.
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