Perhaps instead of hanging upside down for application, lift your hair in sections and use a thin applicator tip to get it to the roots. That way gravity isn't helping the topical move down your hair.
How long does the stuff take to dry? If it takes a while, you might want to clip the sections up somehow while it is drying.
Once it is dry, are you braiding as usual? If so, that may be part of why it gets worked down the hair shafts.
Good luck!
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