I've never done it but this is how I would try.
Stop rubbing. Using cold water only, get an old cotton towel wet and wring it out to where it's still very damp. Blot, blot, blot and blot some more, making sure to keep using clean parts of the towel. The very damp towel will add a little water to the carpet and hopefully help lift the color into the towel.
If I am wrong, please speak up LHC'ers
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