It looks to me like she's a Lilla Rose consultant. Some of those are exact Lilla Rose styles (the copper rose, etc) and some of the model shots are from their website. Strange that she says "I" so much, though. http://www.lillarose.biz/
That's awesome that she'll be at the festival you're going to! It's so nice to see hair toys IRL before you buy
ETA: Lilla Rose is the same as flexi-8 (made by the same company), it's just a direct marketing/consultant-sold arm.